Boutique digital consultancy — sole execution specialist for 60+ SMEs and national NGOs. Full ownership of website lifecycles, SEO frameworks, and performance reporting without relying on bloated corporate budgets.
WordPress & Web Architecture
- Managed end-to-end website operations — content publishing, plugin management, security hardening — across 60+ custom WordPress environments simultaneously.
- Acted as the critical bridge between brand stakeholders and external development teams, translating marketing requirements into precise technical scopes and resolving deep backend issues.
- Ensured all published web properties met responsive design standards, strict brand guidelines, and optimal UX across devices.
Technical SEO & Organic Growth
- Conducted rigorous technical site audits via Screaming Frog — identifying and resolving site architecture flaws, broken links, tagging errors, and Core Web Vitals bottlenecks across client portfolios.
- Executed comprehensive keyword research with SEMrush and Google Search Console, identifying market gaps and directly guiding content optimization strategies for client teams.
- Implemented on-page, off-page, and technical SEO best practices, consistently improving organic search visibility in highly competitive local niches.
Analytics, Tagging & Reporting
- Built and maintained automated monthly reporting dashboards in Looker Studio, translating complex GA4 data into actionable insights for client leadership teams.
- Designed and implemented advanced conversion tracking frameworks using Google Tag Manager (GTM), ensuring perfectly attributed conversions across full-funnel digital campaigns.
- Conducted continuous competitor research to identify industry trends, leveraging data to pivot web strategies and improve Conversion Rate Optimization (CRO).
★ Featured Project — SAMAS Foundation & Asociatia “Mame pentru Mame”
Challenge: Two high-profile national NGOs required a complete, professional digital overhaul with secure, enterprise-grade data tracking.
Execution: Took full ownership of the digital rollout — built the WordPress architecture, established precise measurement frameworks (GA4/GTM), mapped out the technical SEO structure, and integrated their CRM/marketing automation platforms.
Result: Delivered a best-in-class digital presence. Stabilized website performance, secured top-tier organic search visibility, and seamlessly transitioned daily content management protocols to their internal teams.